Helping Australia’s leading creatives grow bold, lasting brands.

Bespoke PR, marketing and brand strategy for authors, artists and the arts-aligned.

We help storytellers stay visible between the launches. When it matters most.

Whether you’re launching a book, building your platform, or shifting direction, we develop tailored strategies that align with your goals, voice and audience. No templates, no filler, just thoughtful, career-building support.

About us
Alice Wood, Director
Alice Wood, Director
About us
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After more than a decade in multinational publishing houses working with leading authors in Australia and beyond, Alice Wood founded Novel Concept Brand Management in 2024 to shake things up in a notoriously traditional industry.

Novel Concept is a boutique agency helping writers and creatives build lasting brands with strategies that go beyond the next project. We bring fresh ideas and a no‑stone‑left‑unturned attitude to every client we work with.

While our heart lies with writers, great storytellers come in many forms. We’ve partnered on projects for documentaries, photographers, visual artists, and social impact campaigns.

Creative pursuits can be solitary, but they don’t have to be. Think of us as part of your team.

Ready when you are.

Whether you’re mid-launch, mid-meltdown, or just mulling things over, let’s chat.

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